The ultimate goal of any brand is to create a lasting connection with your ideal audience. Starting with a foundation of brand strategy, we create a brand identity that reflects the unique quality of your product or services.
You may have a logo or even a few colors at this point, but perhaps you've figured out that's not enough to make an impact. Branding includes everything from your photography to your messaging to your sub marks. Together we will create a visual narrative that lays the groundwork for all of your marketing decisions moving forward.
Your website is the number one place where interested customers are most likely to make a purchase. It's also the only place on the internet that you have full control over. Therefore, it's crucial that is a full reflection of the quality of your product or service.
Combining strategic user experience with unique and stunning visuals, we make sure that each visitor feels a brand connection and finds exactly the answer they are looking for. Undertaking a website can be overwhelming but I help you every step of the way from determining your overall structure to developing copy and creating calls to action.
Note: Every web client must go through the branding process before I develop your website. Every client also receives a unique proposal for the web structure that suits their needs.
This is a short 20 min call that helps us both determine if this would be a good fit! We’ll talk a bit about your current branding or website, your goals for your business, and how brand and web design can help meet those goals. I only take on clients that I know I can serve well, and I want to make sure we’re both aligned before we move forward. After the phone call, I will email you a proposal that is custom to your needs, and we move forward from there!
After your initial deposit, we will set up our strategy workshop. This is a two hour phone call where we dive deep into your audience, your messaging, your brand personality, and your business goals. I send you a short questionnaire beforehand, but you don’t have to do anything else to prepare for this call. I will guide you through the whole process and it will feel a bit like therapy for your brand! Following that, I will spend 1-2 weeks developing your brand strategy packet, and you will get 2 revisions before we move forward.
During the strategy phase, we defined the direction of your brand identity through your mood board and color scheme so you already know what to expect. I typically send one full brand concept that includes your logo variations, submarks, brand pattern, and several mockups so you can see how it would look in the real world. I give insight into why I made design decisions in alignment with your strategy. Because we took the time to strategize beforehand, most designs are approved after only one refinement round!
Your final brand identity design is approved and it’s time to put it into action! You'll be able to show up confidently with a full brand suite that encompasses everything you stand for and connects with your ideal audience. You'll find it easy to post on social media or create emails because of your newly defined brand strategy. After your final deposit, I will give you all the assets and tools you need so that you are equipped for long-term success. If we are continuing with web design, you’ll move onto the next step.
It’s time to design your site! Once again, we will refer back to your strategy packet so that we are on-point with your messaging and designing the site to speak to your audience. After I have all of your assets, I will design a pdf proof of the homepage for your approval before I start the design in Showit. Once I know that you’re thrilled with the new design, I will build all the pages and you’ll be able to see exactly how your site will look both on your phone and on your computer.
Let’s start building that email list! For every $1 you spend on email marketing, you can expect an average return of $42 (DMA, 2019). I will help you develop a lead magnet to start building your email list as well as a newsletter sign-up form. A lead magnet is typically a free pdf or series of emails that give some valuable information to your audience. When they visit your website, they will sign up for the freebie, and now you’re in their email inbox consistently and more likely to make a sale.
After two refinement phases on your new site, we will launch your brand new site! I provide you with a personalized training video for editing your site as well as 72 hours post-launch support. I will also provide launch day graphics should you choose to share them on social media (which I highly recommend!). Your new site will be a well oiled machine, driving customers to your call-to- action or landing them in your email list.
I will be the first to admit that custom branding and web design is not for everyone. I only want to take on clients who are going to get a return on their investment and that means we both have to make sure that this is the right fit. Here are few of the overlapping circumstances I see again and again with those who choose to go custom.
Perhaps you started with a DIY logo and website and haven't seen the kind of growth you were hoping for or maybe you grew and you know it no longer reflects your services. When you start a business, there is so much that you have to do yourself and that's perfectly normal. But, if you're constantly growing frustrated with the limitations of your logo or you find yourself embarrassed to send your site to a qualified lead, it's time to consider investing.
You know you need to make a change but the idea of taking on a template by yourself is overwhelming. Where do you even start? Perhaps you have jotted down a few ideas about targeting your niche audience but you don't know how to apply it. Partnering with someone who can help you formulate your ideas, give you action steps, and create the brand you've been dreaming about is invaluable.
Non-designers have access to more resources than ever to create graphics (looking at you Canva). But have you noticed the same look is now populating all your feeds? My goal is to create a design that stands out from other peers in your industry. I want to make you the one brand that stops their scroll, not just another business using stock graphics.