We're a brand and web design studio that focuses on bringing a holistic, researched approach to both your visuals and your messaging. Our goal is for you to feel more confident than ever marketing your product or service with high-end branding. You will walk away not only with the design assets you need to scale, but a clear understanding of how your brand will continue to show up consistently in the online space.
We start with brand strategy - researching your audience and your competition to develop a brand that stands apart and attracts your ideal client. You will receive with multiple design assets, like submarks, typography, and logo variations as well as a brand style guide that gives you all the tools you need for success. My ultimate goal is to give you the confidence to use your new brand on everything from social media, to merch, to printed pieces and more.
After we've created your brand identity it's time to create a masterpiece - your website. This is the place where visitors decide if they're going to pass or invest.
Every detail is considered, from the copy to the flow to the CTA (call to action). What do we want visitors to DO when they get there? Book your services? Purchase your course? We make it EASY from them to say YES and, if they're not ready, we give them options to continue to engage with your brand until they are.
5 WAYS YOUR WEBSITE is hurting YOUR BUSINESS
I get it.... you don't have a lot of time to devote to your website. But, I've given you five EASY action steps you can take so that you can have higher conversions and a WAY better viewer experience.
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Hi, I’m Lindsay Reams, designer and creative director behind Lindsay Reams Design. After working with various small businesses as a freelance designer, I noticed a huge disconnect between business owners and their brands. Every time they started a new design piece, it was like they were starting from scratch. All they had was a logo and a few colors and no real sense of how to use them.
Since starting Lindsay Reams Design, I've since been able to help countless small businesses have the confidence to show up consistently in the online space. They understand not only how to use their design assets but also how their brand is going to connect with their ideal audience.
There are a lot gurus out there telling you to hustle harder and try the next marketing craze, but all of that isn't going to get you very far if you haven't laid the groundwork with holistic branding.
It starts with asking the right questions, researching your audience, and discovering the why behind what you do. We work together to define your unique value proposition and the design elements fall into place from there. I am cheering you on and want more than anything for you to succeed! Take a leap for yourself and discover what high quality branding can do for you.
Laying the groundwork for a new brand or rebrand starts with Brand Strategy: a holistic approach that covers everything from your target audience to your brand personality. This becomes our guide for design decisions, and helps to ensure we create visuals and a message that is authentic to you and that will connect with your customers.
Before we have even started on your logo or website, we will have a clear idea of what makes your business unique and how we will use that to attract your ideal customers. When we are through with the design process, you will be equipped with the tools to showcase a clear and consistent brand across all touchpoints. A consistent brand = trust. That trust ultimately leads to revenue. What is that investment worth to you?
This is a short 20 min call that helps us both determine if this would be a good fit! We’ll talk a bit about your current branding or website, your goals for your business, and how brand and web design can help meet those goals. I only take on clients that I know I can serve well, and I want to make sure we’re both aligned before we move forward. After the phone call, I will email you a proposal that is custom to your needs, and we move forward from there!
After your initial deposit, we will set up our strategy workshop. This is a two hour phone call where we dive deep into your audience, your messaging, your brand personality, and your business goals. I send you a short questionnaire beforehand, but you don’t have to do anything else to prepare for this call. I will guide you through the whole process and it will feel a bit like therapy for your brand! Following that, I will spend 1-2 weeks developing your brand strategy packet, and you will get 2 revisions before we move forward.
During the strategy phase, we defined the direction of your brand identity through your mood board and color scheme so you already know what to expect. I typically send one full brand concept that includes your logo variations, submarks, brand pattern, and several mockups so you can see how it would look in the real world. I give insight into why I made design decisions in alignment with your strategy. Because we took the time to strategize beforehand, most designs are approved after only one refinement round!
Your final brand identity design is approved and it’s time to put it into action! You'll be able to show up confidently with a full brand suite that encompasses everything you stand for and connects with your ideal audience. You'll find it easy to post on social media or create emails because of your newly defined brand strategy. After your final deposit, I will give you all the assets and tools you need so that you are equipped for long-term success. If we are continuing with web design, you’ll move onto the next step.
It’s time to design your site! Once again, we will refer back to your strategy packet so that we are on-point with your messaging and designing the site to speak to your audience. After I have all of your assets, I will design a pdf proof of the homepage for your approval before I start the design in Showit. Once I know that you’re thrilled with the new design, I will build all the pages and you’ll be able to see exactly how your site will look both on your phone and on your computer.
Let’s start building that email list! For every $1 you spend on email marketing, you can expect an average return of $42 (DMA, 2019). I will help you develop a lead magnet to start building your email list as well as a newsletter sign-up form. A lead magnet is typically a free pdf or series of emails that give some valuable information to your audience. When they visit your website, they will sign up for the freebie, and now you’re in their email inbox consistently and more likely to make a sale.
After two refinement phases on your new site, we will launch your brand new site! I provide you with a personalized training video for editing your site as well as 72 hours post-launch support. I will also provide launch day graphics should you choose to share them on social media (which I highly recommend!). Your new site will be a well oiled machine, driving customers to your call-to- action or landing them in your email list.